New MPEG-4 codec

Apple demos an advanced HD video codec, dubbed h.267 or MPEG-4 Part 10. I'm glad to see that the MPEG LA Group is showing some signs of progress on this front, because as far as I agree with the "everybody wants standards except Microsoft" all videos I have compressed for the web in the past year have shown the superiority of Windows Media 8 over MPEG-4. It's a moving target where everyone gets its 15 min fame every other year, but so far MPEG-4 has not because MPEG LA lost two years arguing with its members. The famous VHS story told us that inferior industry standards can win, but I wouldn't hold my breath when Microsoft is in the competition.