I just caught the following web conference pitched by Forrester: An Introduction To RSS: Why Companies Should Pay Attention Now:
Consumers have started adopting the use of RSS (which stands for rich site summary but also really simple syndication) as a way to easily read content feeds from Weblogs as well as publishers like CNET, The New York Times, and Wall Street Journal. But [sic]
- What is RSS?
- How will RSS develop?
- What should content providers be doing RSS?
- What should marketers be doing with RSS?
Vendors Mentioned: BlogAds, Bloglines, Craigs List, FeedDemon, Feedster, NewsGator, Pheedo, Technorati, Yahoo!
Nothing new nor special, but it's interesting to see this pass in front of the corporate eyes, and that Forrester thinks that consumers adoption of news feeds has already happened. I tend to disagree on the adoption though, I think it's just starting, slowly, to grow outside the geek community. That Forrester names this RSS -- i.e. the format which could as well be Atom -- instead of news feeds is a sign that this is still way too geeky for the masses. Have you tried to explain what news feeds and aggregators are to a novice? You know what I mean, then. And news feeds on the intranet are still not ready for prime time.