In its Saturday edition, July 16, the Australian Financial Review has published an article by Emily Carr titled Beware: your corporate blog is a total bore in which I'm quoted with my professional title along with my employer's name, as criticizing the blog of Boeing VP of marketing Randy Baseler. I would like to stress a few things:
- I have not been interviewed by the journalist, who did a selective copy/paste of a six-month old post, Boeing Blog doesn't fly, without telling me
- as it is clearly stated on my about page, this is a personal blog, and the opinions expressed on this site are mine and are not those of my current or former employers
- Randy Baseler's Journal has since significantly improved, notably with the addition of comments and news feeds (I have updated the aforementioned post to reflect the changes)
I would really appreciate if the AFR would publish this as an errata. It would help them, and their readers, understand a little better what blogs are.
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